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And the Diamond Pentaward Goes to…

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By: Jamie Matusow

Editor-in-Chief

Launched in 2007, the annual Pentawards honor the best packaging designs from around the world, in five major markets. A Diamond Pentaward is presented for Best of Show, which singles out the package with the most votes across all categories. This year’s coveted Diamond distinction went to Marc Jacobs Beauty for its signature range of lipsticks, designed by the Established agency in New York, NY.
 
According to Gérard Caron, president of the jury, “The designs for lipsticks and lip liners in the shape of stylized pencils, made of sublime metallic material, plainly demonstrate the unique specificity of the product.”
 
Established also earned a Silver Pentaward for their fragrance bottle design for Marc Jacobs Mod Noir.
 
This ninth edition of the Pentawards received 1668 entries from five continents and 52 countries. View all the packaging design winners here.
 

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